Social Media is now the most popular method of communication of brands and companies with their customers. For any sort of relevant information and justified opinion, people seek to social media for clarification. When it comes to brands and companies, the public perception is generally the idea people hold of that very business and is a deterministic tool for the people whether they want to engage themselves with it. It is the expressed perspective towards the company by customers and social media plays a big role to build this outlook.

Social media is the ultimate place that people turn to when they want to express their thoughts and opinions. It is also the place for people to lead a projected life. This may often be far from their reality. It is the place where intent can be found. For businesses, this can mean a lot. Through social media, they can identify the needs of the consumers and the way they think. If businesses can align their products and services with the aspirations of customers, people are more likely to resonate with it. In the past, there has always been a gap between intent and action. With social media, it can now be tracked and addressed. Once intent is known, businesses can act based on that for their products and services, as it is aligned with the intent of the users.