Pioneering the Future of Intelligent Media: UNB Partners with Loosely Coupled Technologies
United News of Bangladesh (UNB), the country’s most trusted news agency, has entered into a strategic partnership with Loosely Coupled Technologies (LCT), a technology company specializing in artificial intelligence and data analytics. Together, the two organizations will introduce a new generation of AI-driven media intelligence and social analytics solutions designed to empower businesses, institutions, and media professionals across Bangladesh.
Transforming News and Data Intelligence
This partnership marks a major step toward modernizing the way data, news, and public sentiment are analyzed in Bangladesh. By combining UNB’s deep editorial expertise and nationwide reach with LCT’s advanced analytics platform — SharedToday, the collaboration will deliver powerful insights into online discourse, audience behavior, and emerging trends across social and digital platforms.
The goal is simple: to help organizations make faster, better, and more data-informed decisions.
What This Means for Users
Through this partnership, UNB will soon roll out a range of AI-powered dashboards and digital tools that track:
- Social media trends and engagement
- Sentiment and public opinion around key issues
- Real-time content performance and influence metrics
- Fact-checking and misinformation insights
These tools are designed for newsrooms, corporate communication teams, policymakers, and researchers who want to understand and act on what’s shaping public conversations.
A Step Toward Smarter, More Transparent Media
Speaking about the collaboration, Firoze Muhammad Zahidur Rahman, CEO of Loosely Coupled Technologies, said:
“This partnership is about empowering Bangladesh’s media ecosystem with data and technology. Together with UNB, we aim to make social and public intelligence more accessible, transparent, and impactful.”
UNB leadership expressed that the partnership aligns with their long-term vision of leveraging technology to improve information quality, enhance digital journalism, and create sustainable innovation in the media industry.
About UNB
United News of Bangladesh (UNB) is the nation’s leading news agency, delivering trusted news and information to audiences across digital, broadcast, and print platforms. Known for its accuracy and integrity, UNB continues to lead in news innovation and digital transformation.
About Loosely Coupled Technologies (LCT)
LCT is a Malaysia-based technology company specializing in artificial intelligence, analytics, and digital transformation. Its flagship platform, SharedToday, provides social listening and media intelligence services across multiple industries and markets.