Multi-Channel Sales and CRM Transformation for Pabna Homeo Hall Ltd.

Client Overview

Pabna Homeo Hall Ltd. is one of Bangladesh’s most established homeopathic product companies with a national footprint in both retail and wholesale distribution. The company operates branded flagship pharmacies, a wide wholesale network through medical promotional officers, and growing online sales channels through its e-commerce platform and social media presence.

Project Background

To support its rapid business expansion and ensure seamless customer experiences across physical and digital channels, Pabna Homeo Hall partnered with Loosely Coupled Technologies (LCT) to deploy a multi-channel sales and CRM solution powered by EZAssist, LCT’s proprietary SaaS platform.
The engagement ran from September 2023 to December 2023, with ongoing post-deployment support for optimization and scaling.

Challenge

Pabna Homeo Hall faced operational fragmentation across its business channels:

  • Wholesale operations managed manually through field promotional officers.
  • Disconnected retail POS systems across outlets.
  • Separate teams handling online, Facebook, and phone orders without a unified dashboard.
  • Lack of integration with delivery companies and payment gateways, resulting in delays and limited visibility over fulfilment.

The leadership wanted to unify all customer touchpoints — retail, wholesale, and online — into one seamless system for sales, order management, and customer engagement.

Solution Implemented

LCT implemented a complete omni-channel sales and CRM ecosystem built on the EZAssist platform, tailored to Pabna Homeo Hall’s diverse business structure.

Key Components:

  • Wholesale CRM & Order Management
    A dedicated CRM module for medical promotional officers allowed them to record and manage pharmacy orders digitally. Orders were centrally reviewed, confirmed, and tracked by back-office users.
  • Retail Point of Sales (POS)
    Flagship homeo pharmacies were equipped with integrated Android POS terminals powered by EZAssist, ensuring real-time synchronization of inventory, billing, and reporting across outlets.
  • E-Commerce & Facebook Sales Integration
    EZAssist’s e-commerce module enabled direct online sales through the company’s website and social media (Facebook Shop).
    Facebook Messenger was connected to EZAssist CRM to handle customer queries, order confirmations, and product recommendations.
  • Delivery & Payment Integration
    APIs were integrated with leading local delivery partners — Pathao, eCourier, RedX, Delivery Tiger, and Steadfast — enabling live order tracking and proof-of-delivery updates.
    The solution also incorporated PortWallet for secure online payments.
  • Technology Stack
    • Backend: Azure SQL
    • Frontend: AngularJS + JavaScript Graph Libraries
    • Mobile App: Android Native
    • Hosting: Microsoft Azure

Results and Impact

  • Unified Business Ecosystem: All retail, wholesale, and online operations connected in one platform.
  • Improved Sales Coordination: Seamless communication between field officers, outlets, and back-office teams.
  • Faster Fulfillment: Real-time delivery tracking reduced customer wait times and improved transparency.
  • Higher Customer Engagement: Facebook and CRM integration enabled direct, automated, and personalized communication.
  • Scalable Digital Infrastructure: Cloud-hosted setup ensured smooth performance even during high-demand sales periods.

Client Endorsement

“LCT Team is flexible and dynamic. We are satisfied with the project delivery. We strongly recommend them for projects with multi-channel sales, CRM, payment collection, and delivery solutions with a high degree of complexity.”
— Md. Selim Bin Baten, Managing Director, Pabna Homeo Hall Ltd.

Conclusion

The Pabna Homeo Hall project demonstrates how EZAssist by LCT enables traditional businesses to transition into the digital era with confidence.
Through integrated CRM, POS, e-commerce, and logistics automation, LCT delivered a robust digital sales ecosystem that connects every aspect of customer interaction — from order to delivery — ensuring consistent growth and operational excellence.